Optimization scope
- Eligibility and ownership review: Confirm the profile represents a real, eligible business and the correct location or service area.
- Business information: Align name, primary category, secondary categories, phone, hours, website, appointment links, and attributes.
- Services and products: Add accurate descriptions without stuffing keywords.
- Business description: Explain what the business does, who it serves, and where it operates.
- Photos and videos: Plan media for the team, location, work, products, and customer experience.
- Posts: Publish useful updates, offers, events, or service information.
- Reviews: Set up ethical requests and timely response templates.
- Website alignment: Send users to the most relevant page and keep business details consistent.
Deliverables
- Profile audit with policy and quality issues
- Category and service recommendations
- Optimized business description
- Photo and post content plan
- Review request and response workflow
- Website landing-page and link recommendations
- Maintenance checklist when ongoing support is selected
Profile content standards
All profile information must accurately represent the business. GEO Script will not add unrelated categories, misleading locations, fake opening hours, false claims, or keywords to the business name unless they are part of the verified real-world name.
See how this fits into a complete local SEO strategy.